Monday, May 19, 2008

YouTube Wants to Pay Content Creators

YouTube is expanding their partnership with independent video creators who are looking for not only a little more distribution, but also a little extra cash.

There are a few video contribution sites on the Internet that currently pay video contributors for their submissions, but YouTube has not. Recently YouTube Chief Executive Chad Hurley told an audience at the World Economic Forum that they are interested in paying contributors for original submissions, but that could be easier said than done.

You see, right now YouTube sees 30 million visitors and it would be very difficult for such a large site to pay contributors the way the smaller sites do. The first question is just how the site would profit from visitors viewing these videos. To pay for submissions, YouTube would need to earn an income from those videos, but surveys have shown that YouTube would loose about 70 percent of it's visitors if they were to run short video ads as lead-ins to the contributed videos. That leaves additional site advertising, but that is already relatively saturated. Have Hours Of Fun With Turtle at

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