Friday, May 23, 2008

Is YouTube worth worth $1.6 billion ?

That YouTube remains a phenom is undisputed. But it’s about a year and a half since Google snapped up our little social media whirlwind, and it hasn’t come up with any really brilliant ways to make big big bucks off the thing. Or put another way. The kind of money that’s proportionate to the service’s influence as a capital way to waste time, keep up on pop culture, and make sense of our wacky pols. Instead, we have been waiting for the Answer. In the likeness of Targeting. That’s Targeting with a capital T and that rhymes with C and that stands for cash. Sure, sure, we have the standard ad overlay. And the in-line funny YouTube videos that you can choose to click on. And we have the standard lip service about not doing pre and post roll ad. Though as Mike Arrington argues, pre and post roll ads can be done right. If Google wants to really be daring.

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