Sunday, May 11, 2008

We Should Support Advertisers’ Funny Viral Advertisements

I really hate commercials! (But I have to say that not every commercial - I like funny commercials, but unfortunately there'sonly afew of them... I like funny commercials. I thought it would be incredible to have Charlotte Rae break-dance. Lou Ferrigno was working on the Rubik's Cube with his mental prowess. He's fantastic, he's so funny. All of the actors, like Philip Michael Thomas, are definitely an untapped reservoir. The camera just eats him up, and Charlene Tilton. Everybody had a little something. And Kelly LeBrock, who's an extraordinarily bright and funny woman. They all were great.It's time for some funny streaming video clips. So what if that ridiculous video of those guys effortlessly jumping into a pair of jeans was merely a viral ad concocted by an ad agency that’s been doing this time and time again? Are you a YouTube junky ?

We’re in the middle of an era where even two-year-olds are bombarded with thousands of marketing messages every day. Shouldn’t we at least enjoy the ones being shoved down our throats? The ad in question is one for Levi’s jeans, replicated from a Ray-Ban ad from last year. It’s racking up millions of views on and elsewhere. And you know what? God damn good for them!

And if MTV plans on turning its commercial breaks into “podbusting” segments, where advertisers air commercials that very much resemble actual programming, shouldn’t we be encouraging them to head in this direction?

It’s actually quite difficult to come up with a viral ad concept. Sit in on any marketing meeting, no matter how big or small the brand, and all they can talk about is “going viral.” Turtle says: those kids with the Mentos and Diet Coke probably didn’t know what they were sitting on when they created the exploding video, and that wasn’t even an actual commercial. And for good reason: There’s no exact science. Ad agencies don’t know what’s going to make a certain spot spread across the Interwebs, even though they’ll spend $3 million this year on Super Bowl spots that they hope will be revisited on YouTube.

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