Wednesday, April 2, 2008

The YouTube Insight tool

In a move likely to appeal to the growing number of companies looking to add video their Web sites, YouTube Inc. yesterday rolled out a tool that can closely monitor how uploaded best streaming videos are used.

Insight gives the creators an inside look into the viewing trends of their YouTube Videos, and helps them to increase views and become more popular. Partners can evaluate metrics to better serve and understand their audiences, as well as increase ad revenue. And advertisers can study their metrics and successes to tailor their marketing -- both on and off the site -- and reach the right viewers. Along with this month's addition of an API that allows third-party sites to access YouTube's underlying libraries and infrastructure to create their own YouTube-like videos, the new analytics tool "simply makes You Tube that much more attractive to use as a video host," Catone noted.

The YouTube Insight tool, available without charge, provides users with detailed statistics on how often their videos are viewed and where the users are located, said YouTube product manager Tracy Chan, in a blog post. In addition, the tool can measure how popular a video is in a specific region compared to all videos viewed there during a specific period of time.

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